Competitive Analysis

Sales Force Automation Software competitive analysis aids in strategic goal setting and identification of the appropriate methods and tactics to position your company’s products or services ahead of the competition.

Have you ever wondered…?

1. Who are your five nearest direct competitors?
2. Who are your indirect competitors?
3. Is their business growing, steady, or declining?
4. What can you learn from their operations or from their advertising?
5. What are their strengths and weaknesses?
6. How does their product or service differ from yours?

We provide our clients with market analysis and competitive intelligence from databases around the world, from the Internet and large commercial databases down to specialized niche networks. We generate market studies and customer analyses, as well as competitor profiles for our clients. Are your competitors selling directly competitive products and services, substitutes, or possible substitutes? What are their strengths and weaknesses? How are they positioned in the market?

We help you with:

1. Identifying your competition, from primary competitors to secondary and potential competitors, by listing all of your current competitors and researching any that might be poised to enter the market during the next year.
2. Providing a summary of each competitor’s products including location, quality, advertising, staff, distribution methods, promotional strategies, customer service, etc.
3. Analyzing competitors’ strengths and weaknesses from the customer’s viewpoint—and then expressing how you can capitalize on their weaknesses and meet the challenges represented by their strengths.
4. Identifying competitors' strategies and objectives
5. Looking at opportunities and threats such as technological developments, regulatory or legal action, and economic factors.
6. Determining your position in the market
7. Strength of the market—is the market for your product growing sufficiently to provide enough customers for all market players?

By knowing the actions of your competitors, you will have a better understanding of what products or services you should offer; how you can market them effectively; and how you can position your business.

If you would like to learn more about how Competitive Analysis can be used to enhance the performance of your business then please call (617) 848-3915 or email us and a consultant will be happy to talk with you.